It’s been nearly three years since I quit Beachbody coaching, and I don’t regret it one bit. First I’m going to tell you about my journey and then explain why I quit. It all began with curiosity…and ended with drinking a lot of Beachbody’s kool-aid (or Shakeology, rather).
For those who’d rather watch video, just push play and you can hear the whole story. And when you’re finished reading this post, don’t forget to leave your own story in the comments. Hundreds of women have shared their personal story about how they decided to quit Beachbody coaching for many of the same reasons I did. You’re in good company! 😉
This post contains affiliate links. You can find my full disclosure here.
One day, as I was scrolling through Craigslist, I saw an ad for Turbofire. My friend Jocelyn had incredible results from Turbofire a few years ago, and this person was offering it at a major discount. Jocelyn was now a Beachbody Coach, and while I’d seen her posts, I didn’t reach out to her first for help because let’s face it….I’m
I called her up that day and said, “I found Turbofire on Craigslist. What can you tell me about it?”. She instantly started telling me about her newfound coaching opportunity and that if I was going to purchase a program, I might as well try Shakeology while I’m at it because it has “changed her life”! “Well, that sounds amazing,” I said. “But I can’t afford to spend $140 on a challenge pack right now….or ever really…” Insert—-discount coach opportunity. She told me all about how she “doesn’t offer this to everyone” but that I could be amazingly successful in this business! An hour later, I was completing my purchase on a credit card. (Insert face slap)
For the next 11 months, I worked my butt off marketing, advertising, branding, inviting, offering, helping…all of those things that Beachbody says to do including the 3 vital behaviors. If you want to be successful as a Beachbody coach (according to Beachbody standard ladder of ascension), you have to follow the 3 vital behaviors below:
Vital Behavior #1
Invite, Invite, Invite– You are to become friends with as many people as possible that are driven, passionate, goal oriented so that you can give them the opportunity to help others as a Beachbody Coach in your downline. Invite at least 2 people every day. The top coaches invite 20-30 people every day. They want you to friend request people you don’t know and send them messages on Facebook, complimenting them and then offering the “opportunity of a lifetime”. If it sounds creepy, that’s because it definitely is. There are actually scripts that they use to overcome objections.
The Sales Pitch
Here’s one of my favorites when a customer says it’s too expensive. “I know that the investment may seem high right now. Do you ever grab lunch on the go or drink Starbucks coffee? I, personally, LOVE the Starbucks! The cost of this meal replacement shake is only $4.33 per shake! It is chock full of nutritious superfoods, and it costs less than the price of a McDonald’s meal. Wouldn’t you rather take the first step in making healthier choices and preplan for your success? I can almost guarantee you won’t stop for that fast food or that Starbucks as often when you know you’ve got a delicious treat in Shakeology waiting for you at home!” See what I mean? Smooth, right? Almost as smooth as a Starbucks white mocha!
Vital Behavior #2
Be Proof the Products Work– I worked out everyday (for the most part), started drinking more water, less soda, and here’s the big one…drank Shakeology EVERY DAY. They’re big on that. You have to drink your Shakeology everyday so that you’re a “product of the product” and so that you can encourage others to do the same. I was told when I started that you CAN be a coach without drinking Shakeology, but no one has ever been successful without drinking it because you can’t sell it if you don’t believe in it. And you don’t believe in it if you don’t drink it. I also started sharing photos of me working out, drinking shakeo, eating healthy, etc consistently on my Facebook and Instagram pages. I spammed my friends and family. Every post was calculated. How could I get the most likes, shares, and personal messages? I feel icky just thinking about it. If you’re looking for an affordable Shakeology alternative, check out this post. You can find my this Shakeology alternative on Amazon. The sea salt caramel toffee tastes just like a Heath bar! Don’t take my word for it! Look at the difference in cost and give it a shot! If you do try it, let me know what you think of it! (Side note: Alpha ISO 27 doesn’t make a vegan option, so if you have a milk allergy or are lactose intolerant, this isn’t a great option for you unfortunately).
Vital Behavior #3
Personal Development- This is one vital behavior I can stand behind! Every person…especially entrepreneurs…should read for at least 15-20 minutes per day. Read the Bible, read self -help books, read about areas you struggle in such as time management, managing people, understanding personalities, etc. You WILL absolutely grow as a person when you do this. I downloaded podcasts and started an Audible subscription. I never cared much for reading until I started working on personal development.
If Beachbody had a Vital Behavior #4
Invest in yourself- Beachbody is ALL about investment. You need to attend webinars, live events, team events, and self-help seminars to grow and to be able to be successful in the business. I agree completely that this is important. I actually went to Summit in 2015 in Nashville, and it was a lot of fun! With so many like-minded individuals with stars in their eyes in the same place learning how to grow their businesses and to help other people, it truly was an awesome time. I drove to Nashville with two other coaches in my downline, and I put the entire trip on a credit card (including my Summit ticket), which isn’t exactly a good plan when you’re trying to pay off debt.
Here’s the Problem and Why I Quit Beachbody Coaching
As a person in my own debt snowball journey, trying to pay off debt and save money for my future, I realized something in the past few weeks that was very eye-opening. I am in business for mySELF. I have to think about MY future, MY family, and MY priorities.
I realized that I’ve spent the past 11 months idolizing Beachbody! My spiritual walk has suffered. My family life has suffered. My kids have had a short-tempered, distracted Mom. My husband has come home to a dirty house because I’ve been consumed by Beachbody! How is that fair to them? In all actuality, my personality probably led me to obsess over the company more than I had to. If I had just logged on, sent my invites to challenge groups and coaching opportunity, made new friends, and logged off…things may have been different. But it’s hard to do that when every post you make on Facebook/Instagram has to be calculated and prepared so that it’ll receive several likes/comments/dialogue to keep it at the top of the newsfeed.
[pullquote]I looked at my paychecks in relation to what I’ve invested on Beachbody products such as Shakeology, 21 Day Fix, 21 Day Fix Extreme, Body Beast, Les Mills Combat, Piyo, Summit trip, giveaways, coach fees, club membership, my husband’s account, etc…it was a WASH.[/pullquote] I literally spent everything I made and gave it right back to Beachbody! The original plan was to sign up as a discount coach, and I quickly rank advanced to Diamond but to maintain that rank, I had to spend/invest quite a bit. This was very eye-opening for me! What I thought was a blessing had turned out to be $0 income (a loss on my income taxes) and had taken so much time away from my TRUE priorities. I don’t know about y’all, but I don’t want to work for free! It really is a brilliant business model. No investment necessary, but to be successful and hit “success club”, 90 pv per month on HOME DIRECT is required. Shakeology is 90 pv. Well, that’s convenient.
Related Post-Alert! This post about Why I Quit Coaching prompted hundreds of comments from former coaches and current coaches who secretly wanted to quit. You can read 17 stories from ladies who walked away from Beachbody here.
Is it Worth it?
I’m going to upset a LOT of people here, but I’m going to be blunt and honest. If you owe any debt other than your mortgage, you probably can’t afford to be a coach for Beachbody.
What it Costs to be a Beachbody Coach:
If you want to be successful (according to Beachbody), initial investment is $140-220 for a challenge pack including Shakeology. Shakeology will be set up on home direct, and you will be shipped a new bag every month at $98 plus tax. Your monthly coach fee is $15.95, and if you want access to On Demand (and to receive leads from the company), you’ll pay an additional $40/quarter for a club membership. If you’re “smart”, you’ll sign up your spouse as quickly as possible so that you can get all of the benefits of rank advancing quicker and earning more money in team cycle bonuses as each of you rank advance. That’ll cost you an additional $50 per month minimum in purchases (50 pv required to stay an active coach) and an additional $15.95 business service fee. Grand total per month comes out to about $195.
Let me put this disclaimer out there: each person’s success is dependent on his or her effort and ability to help others, while providing value. I would agree with that. But answer this for me…if I am in debt and truly cannot afford Shakeology, when others tell me they can’t afford Shakeology, how can I (with a clean conscious) overcome that objection without being hypocritical? “It’s only $4.33 per day for a meal. If you ever eat out or drink Starbucks, surely you spend more than that”. <—If I am complaining that my daughter’s school lunches are too expensive, and I want her to take her lunch to school, how can I justify $4.33/day for myself? The answer is simple. I can’t. And I don’t say the words “I can’t” often, but seriously….life is all about choices. And I choose my family and my integrity.
Beachbody is a For-Profit Business
This comes as no surprise. Instead of paying a company like GNC to market their goods, they pay “coaches” but first require them to “be a product of the product” and then recruit and sell to others. I can’t knock that business plan. Kudos to you, Carl! (For those who don’t know, Carl is the CEO of Beachbody).
If Shakeology wasn’t the bread and butter of the company and/or was more affordable, I might feel differently about this situation. But it is just TOO expensive for me to try to coerce people who are already in debt and struggling financially that they can afford a $130 liquid meal. Adding a shake into your grocery budget that accounts for a MAJOR portion of it just doesn’t seem right. There is NO replacement for real, whole foods. Shakeology is a wonderful product, but people CAN live without it. They CAN be happy without it. They CAN lose weight without it. They CAN be healthy without it.
Remember…I’m only talking about Beachbody as a business opportunity for ME or others that are looking for extra income or a second job to make ends meet or pay off debt faster. Beachbody has INCREDIBLE products and programs that I truly believe in. If I had not started 21 Day Fix, I wouldn’t have learned the importance of portion control and exercise. After sharing my story, as expected, most of the Beachbody team I was a part of has removed me from their lives. If you have one takeaway from my story of why I quit Beachbody coaching, remember this: Your faith and family are life. Everything else is secondary. This was a tough lesson for me but one I am so happy to share with others.
Thanks for visiting my blog. I hope that I’ve shared something of value to you today. If you’re on the fence about being a Beachbody coach or you’re a coach that is questioning things and want to talk more, I’d love to chat! If you started coaching as a way to make money from home, this entire blog is going to help you save more money, pay off your debt, and create a life you love. No Shakeology required! Join the Squad! I’ll send you my free debt snowball spreadsheet as well as the password to my Personal Finance Resource Library, with goodies to help you on you live your best life! Just enter your email and I’ll send it right over!
This post was originally shared on my former blog and is new to MelissaBlevins.com. If you know someone thinking about or actively engaged in a multi-level marketing company, please share this post with them! It’s not only for Beachbody coaches! The basic principals are the same with all MLMs. Based on many of the comments below, you’ll notice so many coaches struggling with the decision of whether to quit Beachbody or continue supporting the company as well as their upline.
You likely signed up for Beachbody as a way to make extra money from home and/or to be your own boss. The best thing I could have ever done is start this blog. If you’re curious about what it takes to start a blog, check out this post on How to Start a Blog. Feel free to look around and make yourself at home here! I’ll leave some helpful links below so you can find your way around easily. 🙂
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