Y’all! I am so excited to share with you my winning Pinterest strategy for blogs and how I grew my audience by nearly 1000% in just 30 days! When I first started blogging, I had no idea how important Pinterest was in terms of driving traffic to a blog. In fact, I thought it was just a place to save pretty things you love on the internet. Raise your hand if that’s what you thought Pinterest was all about! (Don’t be shy! We’re in this together!)
This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link. Read my full disclosure here.
Update: This post was published on February 26, 2018. I’m so excited to report that by implementing these changes as well as a few other changes I’ve included in my latest blog post, I was able to reach 10,600+ page views in April 2018 (after just four months of blogging)! These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
Here’s a screen shot after one month of implementing changes to my Pinterest profile. As you can see, my reach was up by nearly 1000%!
When I decided to get serious about my winning Pinterest strategy for blogs so that I could start driving traffic to my blog, my numbers were embarrassing. On the left side of the graph, January 25, 2018, my average monthly viewers was at 4,958, and my average monthly engaged was at 148. Pretty terrible.
But as of today (February 28, 2018), my average monthly viewers (on the right-hand side of the chart) is at 54,272 and average monthly engaged is at 1,535. I’ve had explosive growth in such a short amount of time that I couldn’t wait to share it!
3 Steps to a Winning Pinterest Strategy for Blogs
Step 1: Clean up your Pinterest Boards for SEO
The very first thing you want to do is clean up your boards. If you’re like me, you probably have a board for everything under the sun from Bombshell Hairstyles to Workout Motivation to Home Decor to just a bunch of random stuff. I was pretty much pinning anything and everything pretty. I used Pinterest as a scrapbook of sorts, which is great if you’re a user but not as a business owner trying to drive traffic to your blog.
Pinterest is basically a massive search engine. According to OmniCore Agency, there are 175 million monthly active Pinterest users, with 2 million users pinning to boards daily. That’s a lot of users and a ton of potential eyeballs on your work!
If your Pinterest profile has no clear direction or main theme, it won’t show up in search results when someone is searching for “Top Personal Finance Blogs” or whatever your niche is. You have to get rid of the boards that don’t serve your purpose. If you absolutely must keep your boards, make them secret so they’re for your eyes only. Or you can create a completely separate Pinterest account to keep personal pins separate from business pins.
Deleting vs Archiving Pinterest Boards
The easiest way to clean up your boards is to archive them (don’t delete them..just archive so you can bring them back later if you choose) that are completely irrelevant, archive those you may want to save in the future (but hide for the time being), and make certain boards secret that you want to continue pinning to. I made my board “Bombshell Hairstyles” a secret because I wanted to be able to continue to pin to it but didn’t want it to affect my search engine optimization for Pinterest.
You also need to update your Pinterest profile with some target keywords, specific to your niche. I updated my profile with the keywords “Save Money, Budget Like a Boss, Pay off Debt, and Find Financial Peace” and a specific call to action and link to my blog. Don’t forget to link your blog! Pinterest allows one link. Make sure you’re directing your audience and followers where you want them to go!
Step 2: Join Tailwind
Every single blogger should be taking advantage of all that Tailwind has to offer! Tailwind is a social media scheduler that allows you to fill up your calendar with pins (or posts for Instagram) in different time slots. You can start with a free trial (no credit card needed through my link) and give it a “test drive”. I can promise your page views will grow if you’re smart and schedule with a purpose.
I schedule up to 10-15 pins per day (some my own content, some personal finance-related content), and this really levels-up my boards!
There’s so much more that Tailwind has to offer, such as Detailed Reporting and Analytics and there’s even Tailwind for Instagram.
Check it out here. 🙂 I can promise you won’t be disappointed, and you’ve got nothing to lose with the free trial! Tailwind costs about $15 per month, but if you purchase the annual plan, you get 4 months free, making the total just $119 for the whole year! Pretty sweet deal (if you ask me)! If you’re just starting out, sign up for the free trial and let me know what you think!
Step 3: Create Pinterest Board Covers
You might not know this, but you can create board covers for each of your boards! This creates a branded, cohesive look and feel to your entire profile. It makes a huge difference! I created a Pinterest tutorial blog and video tutorial on how to make board covers on my YouTube channel. Easy peasy!
Please don’t think you have to do this in order for your Pinterest traffic to increase. I enjoy pretty, cohesive profiles, so that’s why I chose to update my board covers, but it’s absolutely the last thing you should be worried about if you’re struggling with time management.
My Winning Pinterest Strategy for Blogs that Grew my Audience 15x! It’s not rocket science, and these steps are so easy to implement. They just take an hour or so out of your afternoon, and you’ll be on your way to growing your blog traffic.
In just 30 days, I grew my Pinterest audience by 1000%, and that’s pretty incredible! Now use these tips and go optimize YOUR Pinterest profile! But first…go follow me! I’d love to be friends on Pinterest! 🙂
Resources from this post
- Clean up your boards = free
- Sign up for a free Tailwind Trial = free for the first 100 pins. After that, you decide if you wish to upgrade to a monthly or yearly plan.
- Grab this ebook Make your First Affiliate Sale in 24 Hours. I used Elise’s tips for growing my reach and restructuring posts, and I just had a 10,000+ page views month (after just 4 months blogging).